Strategic Creativity

Massimiliano Di Murro

Photo: Juan Carlos Vargas


He studied at the School of Higher Studies in Communications at the ORT University and later at the School of Creatives by Agulla&Baccetti in the Di Tella Institute. He began in Compás, later worked for Nivel, Easton, Agulla & Baccetti Lowe in Buenos Aires, Lowe Ginkgo, BBDO, Leo Burnett, Grey, Lussich, Gattás, Notable and EFPZ FCB. He worked as creative director for Mc Donald's, Fleischmann and Boehringer in the region.

He also worked for the markets of Argentina, Bolivia, Brazil, Spain and Paraguay among others. Some of the clients he worked for over the years were Conaprole Mondelez, El País (newspaper), FNC (beverages), Grupo Bimbo, Urufarma, Gales (financial services), Unilever, Telecom, Renault, Quilmes, Arnet (telecommunications), HSBC, Juanicó wines, L'Oréal, Kimberly Clark, Procter Pernod Ricard, Roche, Novartis, Abbott, GSK, Boehringer, BBVA, Claro / CTI, Multicanal, Divino Department Store, Republica AFAP, among others.

Former President of the “Desachate” Advertising Festival and former Vice President of the Uruguayan Circle of Advertising. He taught in BIOS Academy and ORT University in the Bachelor´s degree in Communications. He has been a judge in the “Campana de Oro”, Ojo de Iberoamerica, Wave Festival among others. Awards: Campana de Oro, Desachate, FIAP, Ojo de Iberoamerica, Platinum Pencil, NY, among others.

After 20 years of working in different ad agencies he decided to partner with Andrés to launch BARDO.